Esports Marketing Management (EMK)

Starts in January, September

Location

Seneca Downtown

Duration

2 Semesters (8 Months)

Credential Awarded

Ontario College Graduate Certificate

School

School of Marketing

Seneca is delivering this program in an online format in January 2021. Learn more about technical requirements for online learning.

About the Program

This eight-month graduate certificate program prepares you for an exciting marketing management career within the rapidly growing industry of esports and competitive gaming. Revenue in this sector is currently valued at more than $1 billion globally with a high demand for marketing professionals who specialize in sponsorship and branding. Your learning in this program will focus on that specific need with a curriculum that centres on developing business strategies and marketing plans for branding, advertising and sponsorship opportunities.

Skills

Throughout this program you will develop the following skills:

advertising
branding
business strategy
market research
marketing plans
sponsorship

Work Experience

Optional Work Term

Students meeting all academic requirements may have the opportunity to complete an optional work term(s) in a formal work environment. The work term(s) is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.