2. Increasing student success

Better understand factors affecting Student Graduation and Satisfaction KPI’S and develop new initiatives.

Initiatives for 2011-12	Performance indicators/measurable outcomes	Projected Status Update as of March 31, 2012
Increase understanding of factors regarding students leaving Seneca prior to graduation.	Database developed, leveraging transfer and student data to increase understanding about factors, intentions and destinations of transfer students.	In Progress: Database development is a key component of CUCC-approved transfer research project. Ongoing into Fiscal 2012-13
	Phase one of the KPI Dashboard Analytics tool completed, with design incorporating best practices from across Ontario’s postsecondary institutions.	In Progress: KPI Dashboard Analytics data requirements and analytical framework/routine completed. Operationalization in progress. Ongoing into Fiscal 2012-13
	Incorporate findings and high-level recommendations from the Seneca-led study on early leavers to guide both retention strategies and the development of phase one of the Student Retention Tracking System.	In Progress: Use of STARFISH software being piloted at King campus. Ongoing into Fiscal 2012-13
Identify key drivers of satisfaction at the College, faculty, school and program levels.	Baseline established identifying the number of university to college students at Seneca to assist in advisement about transfer opportunities.	In Progress: Significant work completed on extracting data to create baseline. Report in development. May 2012

Implementing new student support strategies.

Initiatives for 2011-12	Performance indicators/measurable outcomes	Projected Status Update as of March 31, 2012
Provide increased advisement and support services to students to assist in academic achievement, and strengthen interpersonal, leadership and communications skills.	Development of a new centre to deliver “first stop shopping” for students with multiple student services relocated at Newnham, clustered in renovated space—operational for fall 2012.	On Track: New centre at Newnham slated to open Spring 2012.
	Expansion and integration of SMILE program with other mentoring programs within Student Services.	Rescheduled: Program integration pending development of broader plan for Student Services. 2012-13 academic year
	Realignment of learning centres within the portfolio of the Associate Vice-President Academic, Educational Excellence and strengthened connection to faculties.	Achieved.
	Integrated Advisement Centre pilot project for at-risk students, including internationally trained immigrants, first generation, Aboriginal, direct, and non-direct applicants implemented and evaluated.	Under Review: Pilot pending development of broader plan for Student Services.
	A First Generation pilot case management and advisement program developed scalable to support college-wide retention strategies.	In Progress: Pilot underway at King Campus. Spring 2012
	Enhanced tutoring and learning support interventions conducted through the learning and writing centres to increase successful completion of EAC 150.	In Progress: Activities in the Learning Centre refocused to provide enhanced support for writing and mathematics. Ongoing into Fiscal 2012-13
Strengthen student support through bursaries and scholarships.	Seneca’s endowment and investment policies and practices reviewed to ensure sustainability and predictability of student support.	In Progress: Proposed investment and disbursement policies developed and scheduled for presentation to the Board of Governors. Summer 2012

Expanding laddering opportunities within existing programs and increasing pathways to Ontario universities and colleges

Initiatives for 2011-12	Performance indicators/measurable outcomes	Projected Status Update as of March 31, 2012
Expand partnerships with GTA universities.	Seneca-York partnership enhanced to increase bilateral pathways to degrees and post-graduate certificates.	Ongoing.
Expand partnerships with GTA universities.	Relationships strengthened with other GTA colleges and universities to enhance student mobility and credit transfer.	Achieved: Credit transfer funding used to discuss further transfer opportunities with OCADU, University of Toronto Scarborough and Ryerson University.
Develop more Pathway/Transfer solutions between Ontario colleges and universities.	System leadership at the MTCU Credit Transfer Steering Committee continued; ongoing participation on technical/funding working groups.	Achieved.
	Proposal submitted and MTCU funding approved for degree transfer activities.	Achieved: Proposal submitted October 2011; MTCU approval December 2011.
	CUCC Phase III Project (Arts & Science electives) advanced with Seneca participation and a minimum of five Liberal Arts courses identified as core university transfer subjects and made available to Seneca and other college students.	Ongoing: Seneca is the provincial lead on this initiative.
	System leadership through CCVPA pathways project continued.	Achieved.
	Academic partnerships portfolio established to provide oversight of SCWI, college to college, and college to university academic partnerships.	Achieved.
Offer more opportunities through part-time studies for students to complete a degree on a part-time basis.	Subjects from three Seneca degree programs offered part-time in class and/or online.	Achieved: Seven Liberal Studies Option courses made available online.
Review prior year’s activity levels and success in SCWI/Dual Credit programs.	Dual Credit review completed and target schools/programs identified as appropriate.	Achieved: Dual Credit review completed and program expanded to include School-in-a-College initiative at Seneca.
Expand credit transfer to Seneca’s degrees.	Two Fast Track to Seneca degree events held and other strategies undertaken to increase the number of diploma students entering Seneca degree programs.	Achieved: Diploma to degree events held at three campuses and new diploma to degree promotion strategy under development. Funding proposals submitted to CUCC and internal transfer system for degree programs established.

Implementing new student recruitment activities

Initiatives for 2011-12	Performance indicators/measurable outcomes	Projected Status Update as of March 31, 2012
Facilitate effective student self-service and improved college interaction through more effective online registration services.	New admission orientation model implemented, which combines testing with program-specific assessment piloted.	Achieved: Model implemented for Fall 2012 applications in selected programs in FCAD.
Redevelop the applicant portal to facilitate timely and effective communications and registration for potential students.	Registration facilitated by online applicant portal, effectively using College resources and enhancing the registration of potential students; benchmarks established.	In Progress: Resources redirected to web development; implementation ongoing. Ongoing into Fiscal 2012-13
Develop new brand articulation, based on research and implement marketing/advertising recruitment campaign to reach prospective students and stakeholders.	The number of first choice applications as monitored through the Ontario College Applications System increased in key programs.	Achieved: First choice applications up in key programs areas.
	Brand perceptions and ad recall improved.	Achieved: Focused marketing campaign promoting degrees, post graduate certificates and degree transfer opportunities implemented.
Strengthen Seneca’s online presence based on web audit, brand research and strategic goals.	Usage and quantity of online services increased.	Achieved: Usage increased and online services expanded.

Expanding reciprocal partnerships with international PSE institutions

Initiatives for 2011-12	Performance indicators/measurable outcomes	Projected Status Update as of March 31, 2012
Align International Department structure/support with academic and strategic priorities.	A new operational plan developed and implemented under the leadership of the new Dean of International Studies to strengthen international recruitment and better integrate international activities to the Academic mandate.	Achieved: Alignment completed in February 2011.
	A new pilot training program for international faculty developed and implemented.	In Progress: First two modules developed and set for piloting in collaboration with the Centre for Academic Excellence. Ongoing into Fiscal 2012-13
Raise International English Language Testing System (IELTS) score for diploma students to 6.0.	New IELTS scores with phased-in process and implementation date of September 2012.	On Track: Initiative implemented in conjunction with International Admissions. Fall 2012
Develop infrastructure to support work/study abroad, including promotion of Ontario International Education Opportunity Scholarship (OIEOS) to assist students.	Increased number of student accessing the OIEOS funds; new work/study abroad office established and promoted.	Achieved: New website promoting work/study abroad programs launched and campaign to launch study abroad initiative underway.
Continue diversification of international recruitment by geographic region.	Expanded strategic alliances pursued in India, and recruitment efforts increased in diversified markets.	In Progress: New partnership agreements currently under development. Ongoing into Fiscal 2012-13
	Partnerships developed overseas to explore potential of an international Seneca campus.	Ongoing.